Figma, Figma Mirror
Tools
UX/UI designer
My role
June 2022
Dates

Lazy: an app for finding interesting events

2

Project Overview

The goal is to simplify leisure search and build an active community around the app.
The task is to create an event search app with a map and list view, event cards, news stories, the ability to add your own events, and a random search feature like "Fly Anywhere" in Aviasales.
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What is "LAZY"?

The service helps users find interesting events, considering various factors (from the user’s location to their mood).
LAZY — is a concept for a startup app developed during my training at Yandex.Practicum.

About the Project

  • Prepared and recorded a project video presentation.
  • Created the app's UI kit.
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UI Kit and Presentation

  • Developed a feature for random event discovery.
  • Designed mockups of the mobile app for all scenarios.
5

Interface Development

  • Developed wireframes and tested them in Figma Mirror on a mobile device to assess usability and functionality.
4

Structure Creation

  • Designed User Flow with key and critical scenarios.
  • Developed User Stories to understand audience needs.
3

Interaction Design

  • Selected references and identified features to integrate into the app.
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Concept Definition

  • Created an associative field and mood board.
  • Defined the target audience, formulated hypotheses, and conducted interviews.
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Competitor and Audience

  • Analyzed competitor apps, identifying their strengths and weaknesses.

Work Stages

The analysis showed that none of the apps fully implement all key LAZY features: personalization is weak, social mechanics are limited, and navigation is often overloaded and unintuitive.
These findings confirm that LAZY can stand out in the market by offering a unique approach.
Analyzed five popular apps in the App Store: examined how they implement the necessary features, identified unique ideas, and gathered insights from user reviews.

Competitor Analysis

6. Event creation is in demand — users want to create both public and private events.
5. "Random Event" is a hit — the swipe feature intrigued all respondents.
4. Reviews need motivation — users are willing to share their opinions, but they need an incentive.
3. "Favorites" are useful — users plan their trips in advance, so saving events is important for them.
2. Location matters — the event’s location is critical, and it should be emphasized on the event card.
1. Simplicity over volume — users avoid overloaded services, and the interface should be intuitive.

Insights

In-Depth Interviews

Goal — to uncover insights about user needs and behavior to make the product more convenient and valuable for them.
I conducted personal interviews with each participant, allowing for a better understanding of user needs.
After defining the target audience, I selected respondents that met the criteria. Before the interviews, I formulated hypotheses and prepared questions based on them.

Our users

4. People seeking excitement. Looking for new experiences and ways to diversify their lives.
3. Explorers of the new. These individuals are active, attend local events, travel often, and are open to new experiences and connections.
2. Instagrammable spots enthusiasts. They value unique locations where they can not only take stunning photos but also experience exciting emotions to share on social media.
1. Tourists. They want to explore the city and gain new experiences.

Target Audience Definition

References

To engage the audience, I focused on familiar and successful interaction patterns from popular services like Netflix, Duolingo, Tinder, Instagram, and VK: swipes, stories, likes, and gamification.

UX Design

I developed User Stories and User Flow, then created over 60 wireframe screens based on them. These include scenarios for personalization, event search and creation, as well as the "Random" feature and other key mechanics to ensure a seamless user experience.
And also… you’ve reached the end of this case and earned the reward — "Curious Explorer"! For carefully studying all the details of the project.
The app also offers many other features: a personal account, favorite events and places, gamification with rewards for activities, and other useful functions.
8. Tickets. Purchased tickets are sorted into: "Upcoming" for future events and "Archive" for past ones. If needed, tickets can be sent directly from the app.
7. Random feature. This feature offers random events. Instead of a list, there are Tinder-style swipes until a "match" happens. You can swipe through events or use buttons.
6. Event search. You can apply filters for accurate results: date, mood, price, rating, keywords. Events are displayed in a list and on the map.
5. Event Creation. You can organize an event for everyone or just for friends. Simply enter the details, add a cover, and share it—even with those who aren’t registered in the app.
4. Stories. The user gets a personalized selection based on interests. Stories can be shared, saved, linked to ticket purchases, or published.
3. Personalization. Only name (for addressing), city (for relevant events), and interests (for event selection) are needed for recommendations. Quick and skippable.
2. Registration. A phone number is enough. You can explore the app first and skip this step.
1. Onboarding. Showcases key features and interface. Steps are numbered, and the process can be skipped.

Final Design

  • Improved my in-depth interview skills, helping me better understand user needs.
  • Designed the "Random" feature with a swipe mechanic to simplify event discovery.
  • Gained experience in developing a large-scale event discovery app with well-thought-out user scenarios.
This project has been a valuable experience in designing complex interfaces and search mechanics.
While working on it, I:

Conclusions

Up
vasilchenko.daria@yandex.ru
+972 50-755-9062
Haifa, Israel

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