Competitors already use voice assistants, which simplify the product ordering process and increase user loyalty. However, their solutions are often limited to standard scenarios, and there are still areas for improvement.
Yandex "Alice"
3. A useful reminder function for the contents of the shopping cart.
2. A universal assistant button that combines recording, request processing, and speech stopping functions.
2. In case of speech recognition issues, there is not always access to the keyboard for manual input of the query.
1. Not all user query errors are handled with solution recommendations.
1. The voice assistant reading the text aloud and the ability to stop this function.
Sber "Salyut"
3. The pricing details are not displayed, which violates Nielsen’s heuristic "Recognition Rather than Recall".
2. On some steps, the ability to manually enter data disappears, limiting the flexibility of use.
1. The lack of onboarding and hints makes the voice assistant feature less noticeable and understandable for the user.
2. The animation of the voice assistant button during speech recognition, response processing, and voice output helps the user understand that the assistant is working and processing the request.
1. A useful feature of labeling products with numbers to simplify selection.
Competitor analysis with voice assistants
I studied the solutions of competitors that have already implemented voice assistants for product orders: Sber "Salyut" and Yandex "Alice" (test version).